I was just gonna make a status about this on Facebook but I decided that because Facebook reach really sucks, I thought I’d make it a blog post. Maybe that will further it’s reach or audience. Who knows.
So, I was perusing Facebook, and of course I see 356,000 Facebook business pages about new photographers in my area. (What? am I implying that the market is oversaturated? no way…) And I see these lovely graphics on pages advertising their fall mini sessions coming up! Super for them to be spreading their wings as well as their talents. However, one thing did stick out to me.
- First of all, don’t use images you don’t have the rights to. Now, this advice may seem silly to some as we have common sense not to use what is not our work. But for some people starting out in the world, they for some reason think using another persons work as an EXAMPLE is “okay.”
Really, it’s horribly not okay.
And according to many, punishable by law.
Use what’s yours. If you don’t have a fall themed set up to use as a backdrop for your ad you’re going to use, please: take the 3 hours out of your Friday morning, go to Michael’s spend $50 dollars on decor, set up a cute shot, maybe even throw your baby in there, and use that image. 1) it’s true to your work and brand. 2) That client will be horribly disappointed when they arrive to falsely advertised shoot. 3) Thats not a good start in this business. (stealing.)
2. Another thing that is sort of not talked about often is this: please don’t say they’ll get a numerical range of images. The Smith family may show up and get 5, then the Anderson family is gonna come up and get 10. How is that fair when they both paid the same price? This leads into another point–
3. Leave room for upgrades. Allow people to receive 5 images, and if they want they can upgrade to 10 images for $XX dollars more. You are severally undercutting even yourself when you sell your work for pennies. I don’t care if you’ve only started out 6 months ago. You need to have the confidence to say, “hey listen, it came with X you can upgrade for $Y more.” It takes time to actually have the confidence to do that on the regular and so it’s important that you start early!
If you for some reason STILL ARE NOT CONFIDENT ENOUGH TO DO THIS, still don’t advertise a RANGE of images to be delivered. Instead if the Pierce family was super awesome throw in an extra you can’t live without. But surely don’t advertise, “I’ll give you more if they turn out good!” because thats what 5-10 sounds like.
But surely don’t advertise, “I’ll give you more if they turn out good!” because thats what 5-10 sounds like.
4. Don’t bite off more than you can chew. Think about your family time first, and how your work impedes on it. If you foresee a busy fall season, don’t BOOK more, raise your prices! If you’re booking 10 mini sessions in a weekend and have no family time how can you say that’s a job worth working? Let’s look at it this way:
If for some reason you’re booking session at $60 dollars each, and doing 10 of them, you’re making $600 dollars. (before sales tax.) That’s spreading yourself thin, lots of images to cull, lots of time that you’re being under paid during.
Here are 10 ways to make $600 dollars. If you raise your prices not even $30 more, not only are you valuing your time more, but you cut out 3 sessions. That means: more time with family. More laundry that will get folded. More smiles will be had. More home cooked meals and hugs and kisses with the kids.
These are two or three easy things you can start doing NOW to yield a better profit and business.
This is me being all #CommunityoverCompetition
I REALLY want people to understand you don’t have to burn out to make it and that authenticity goes real far in this market.
I hope you’ll share this on your wall for photographers that are stating out to look at. I want them to notice that it doesn’t take much to appear more professional as well as act it.